Tuesday, April 18, 2006

Fool's Gold




We're pretty ingenius in the way we conduct our market studies. I've seen many business plans from the private and Government sector that based their investment assuming a 1% market penetration of lets say, the PC market globally.

1% perhaps is the tolerable threshold for funders and fools alike. "Surely, if you look at my 150 pages of feasibility study, 1% market penetration of USD 600 billion market is highly achievable." But they forget that the total market is controlled by 3 dominant players who has a stranglehold on the market based on pricing, technology and sourcing capabilities.

"I'm just being conservative, I'm looking at a minimum penetration of 1% with an upside of 20% based on my aggresive marketing plans". Yeah, with the marketing budget being a tiny fraction of the development cost. They expect the product to walk out of the assembly line and sell by itself.

Mostly, they forget that its also 99% perspiration.

11 comments:

babulicious said...

All talk as usual. For them, perspiration is not even a consideration. They can't even get anything properly off the ground.

Berangan sajalaa!!

vic said...

A few years back, when China was opening up, the dreams of many was to sell each chinese an item of what you produced. A billion chinese meant a billion sales. An instant millionaire, and a billionaire within months, or years.

So much for that dream. Oops, i think some are still dreaming of it.

On that news article, so typical of political talk here without the will to pull it through. They cant even find it within themselves to give PR to foreign spouses of locals, what more foreign experts of any field. All becos these experts arent of a particular race. And yet they dream and talk of getting a slice of the pie.

By the way, am told business plans in this country, esp when presented to the govt, is almost always rejected. The plan is later hijacked by another party with the "right big cables", who changes the report cover and presents it as their own, and gets it approved. Dunnolah, thats what i keep hearing from third parties.

sic6sense said...

babulicious, Long Vision Short on Exectution. More like blinkered vision in the first place.

vic, i remember that 'China Factor' fiasco on the stock market years ago. Everytime a company goes to China, the share price goes up. Sign MOUs, goes up even higher. You know what...80% of the MOUs didnt result in any meaningful contract and the rest like Lion Group is/was suffering huge losses.

A Babe Of Very Little Brain said...

oh hello there.

(and i am not being hostile, ockay!)

Oreos said...

too. many. numbers. cannot. compute.

sic6sense said...

the babe, hello there. hope i didnt release any virus which caused you blog to shutdown.

oreos, too little money chasing too much. It doesnt add up.

Noni said...

u had me at 'penetration'... u had me at 'penetration'... the rest was yiddish...

sic6sense said...

noni, yeah..key words were inserted to lure you.

Yng Lyn said...

the word 'market' scares me.

damn, I hate my job. and the industry.

hey, i owe you a whiskey!!!

[Is]landa said...

i'm back!

sic6sense said...

yng lyn, quit then! you're better suited to a life of leisure(perhaps). And I never refuse a whisky.

ylanda, you were never gone.